BLITZ activation
Super Bowl LIX
New Orleans
Image Description
At the epicenter of the historic Super Bowl debut in New Orleans for 2025, Brand Breakers proudly presents 'Blitz Activation' at The Players Tailgate, set to unfold against the spectacular backdrop of Caesars Superdome, home to the New Orleans Saints, adjacent to the iconic New Orleans French Quarter. Scheduled for Sunday, February 09, 2025, marking the monumental Super Bowl LVIII, this premier event heralds a new chapter in Super Bowl history.
Under the culinary direction of celebrity chef Bobby Flay, 'Blitz Activation' promises an unparalleled gastronomic journey and sensory delight, redefining the pre-game experience.
Far beyond football, The Players Tailgate serves as the nexus of premier culinary artistry, celebrity presence, and immersive experiences. Celebrity chefs, guests, and players engage and captivate over 68 million viewers through dynamic social media interactions during the event. The Players Tailgate's extensive social media reach, including Facebook (18,022,140), Instagram (35,376,060), and Twitter (14,601,800), underscores its status as a global spectacle.
Presented by Brand Breakers, 'Blitz Activation' at The Players Tailgate heralds an unmatched fusion of culinary prowess, celebrity engagements, and vibrant brand activations, offering an exceptional platform for brands to captivate audiences, foster connections, and revel in the spotlight of one of the most anticipated global sporting events.
Digital Footprint
Key Event Metric
12,022,140
Facebook Reach
398,376,060
Instagram Reach
260,301,800
Press Release Impressions
> 921,000,000
Total Audience Impressions
>200+
Influencers and Professional Athletes Present
Culinary icon Chef Bobby Flay, an Emmy award-winning host of multiple cooking programs, continues to mesmerize audiences. Bobby stars in popular shows like 'Beat Bobby Flay,' 'Bobby’s Triple Threat,' and 'BBQ Brawl' on Food Network, all available on discovery+ and Cooking Channel. Honored with five Daytime Emmy Awards, he was also the inaugural chef to receive a star on the Hollywood Walk of Fame
Bobby Flay
Host Chef
Chef Aaron May, a mainstay at The Players Tailgate for the past five years, brings his culinary brilliance straight to you. Trained at the esteemed Ecole Ritz Escoffier in Paris, he earned induction into the AZ Culinary Hall of Fame in 2010 as a "Chef Extraordinaire." He's showcased his talent on Food Network's beloved 'Diners, Drive-Ins and Dives' and TLC's 'Best Food Ever.' Known for his fervor for food and boundless creativity, Chef Aaron May stands tall as one of America's premier caterers.
Aaron May
Featured Chef
Sage Steele, a prominent ESPN commentator, anchors the 6 p.m. ET SportsCenter alongside Kevin Negandhi. Her role as lead host for SportsCenter on the Road involves on-site, day-long coverage for major sporting events like the NBA Finals, Super Bowl, World Series, the Masters, and more.
Sage Steele
Emcee
DJ Irie holds the distinction of being the first professional sports franchise DJ in the US, setting the pace for others. He serves as the official DJ for renowned brands like Carnival Cruise Lines, the Miami Heat, Target, Mountain Dew Kickstart, Evian, Jamie Foxx, and more. This extensive experience solidifies DJ Irie's status as one of the industry's most established DJs. In 2018, he was honored with the title of "The Official DJ" of the Players Tailgate, a title he proudly retains today.
DJ IRIE
Official DJ
- Main Stage naming rights
- On-site Lounges
- Chef’s Menu inclusion and pairing
- Branded bars and beverage stations
- Culinary experiences and food stations
- Brand Ambassadors
- Photo & video activations
- Customized experiential activations
We absolutely encourage you to maximize your experience at our event. With proper planning, this venue offers an ideal setting for shooting commercials or creating engaging social ads to boost your follower engagement. Let's collaborate to make the most out of this opportunity!
Absolutely! Whether you're looking to add Super Bowl tickets to your package or simply aiming to attend the game, give us a call. We're here to ensure that your engagement and weekend are not only effective but also thoroughly enjoyable. Let's make this an unforgettable experience!
Absolutely! Our Players Tailgate before the Super Bowl has solidified its reputation as the ultimate pre-game experience. With over 50 active NFL players, celebrities, and esteemed guests, it's the place to eat, drink, and be entertained before the big game. Join us for an unforgettable experience!"
As a sponsor, it's crucial to note that this event will be live-streamed worldwide and will attract national news outlets and television stations like the Food Network. Creativity is key to a successful activation, garnering better responses. Data capture is highly significant. Reach out to one of our agents today to optimize your experience and fully leverage these exceptional opportunities!
To get started with leveraging the opportunities at the historic Super Bowl LIX in New Orleans with 'Blitz Activation' at The Players Tailgate, follow these steps:
Step 1: Review the Opportunities
Take a moment to review the highlighted opportunities for engagement, awareness & visibility, and promotions mentioned in the information provided.
Step 2: Express Your Interest
If you're interested in any of the opportunities, click on the link below to fill out the form and express your interest:
👉 Express Your Interest and Explore Partnership Opportunities
Step 3: Complete the Form
Once you click on the link, you'll be directed to a form where you can provide your contact details, company information, and specify which opportunities you're interested in.
Step 4: Consultation
After submitting the form, a representative from Brand Breakers will contact you to discuss your interests, requirements, and provide further details about the available opportunities.
Step 5: Partnership Agreement
Upon agreement, you'll finalize the partnership details, including the chosen opportunities, terms, and any additional requirements.
Step 6: Activation
Once everything is set, you'll start the planning and execution process for your chosen activations, promotions, and visibility strategies leading up to the Super Bowl LIX.
